Billionaire status:
A rise from humble beginnings

Born to a young mother who
struggled to make ends meet

Selena Gomez

Selena Gomez’s rise from humble beginnings to billionaire status is a story that intertwines talent, timing, and tenacity.

You can summarize her rise to high-powered business woman status with these steps...

  • The Early Years: Talent and Opportunity
  • The Disney Era: Timing and Hard Work Diversification
  • The Power of Pivoting The Social Media Influence
  • Leveraging Platforms
  • The Billionaire Status: A Testament to Strategic Thinking Conclusion: The Outliers Effect

Selena Gomez was born in Grand Prairie, Texas, to a young mother who struggled to make ends meet. From an early age, Selena exhibited a natural talent for performing.

Her big break came when she was cast on the children’s television show Barney & Friends at the age of seven.

This early exposure to the entertainment industry was her first brush with the “10,000-Hour Rule,” a concept Malcolm Gladwell popularized, suggesting that mastery in any field requires extensive practice.

Selena’s career took a significant leap forward when she landed the role of Alex Russo on Disney Channel’s Wizards of Waverly Place. This role not only showcased her acting skills but also allowed her to sing, setting the stage for her future music career.

The timing was impeccable—Disney was at the height of its influence, and Selena’s talent was perfectly positioned to capitalize on this opportunity.

While many child stars struggle to transition into adult roles, Selena diversified her career early on. She released multiple successful albums and starred in various films, but her most strategic move was yet to come.

Billionaire Diversification At The Right Time With A Unique Twist

In 2020, she launched Rare Beauty, a cosmetics brand that quickly became a sensation.

This venture was not just about makeup; it was about promoting mental health and self-acceptance, resonating deeply with her audience.

Selena’s massive social media following played a crucial role in her business success. With over 400 million followers on Instagram, she had a direct line to her audience.

Read that number again. She is one of the top ten influencers on Instagram like my hero Lionel Messi!

This influence translated into significant sales for Rare Beauty, proving that in the digital age, social media can be a powerful tool for business growth.

Now imagine having this list of large Instagram influencers promoting you and your products...

  1. Mikayla Nogueira (@mikaylajmakeup) - Known for her makeup tutorials and honest reviews, Mikayla has a significant following and frequently features Rare Beauty products.
  2. Jackie Aina (@jackieaina) - A prominent beauty influencer and advocate for diversity in the beauty industry, Jackie has shared her experiences with Rare Beauty.
  3. Nyma Tang (@nymatang) - Known for her “The Darkest Shade” series, Nyma highlights inclusive beauty brands like Rare Beauty.
  4. Tati Westbrook (@glamlifeguru) - A well-known beauty YouTuber who has reviewed Rare Beauty products on her channel.
  5. Alisha Marie (@alisha) - A lifestyle and beauty influencer who has featured Rare Beauty in her content.
  6. Dellara (@dellara) - Another beauty influencer who has collaborated with Rare Beauty.
  7. Kimber Rose (@kimberrose) and Cynthia Di Meo (@cynthiadimeo) - Nano-influencers who have also been part of Rare Beauty’s promotional campaigns.

These influencers help spread the word about Rare Beauty’s products and mission, reaching a wide and diverse audience like sales women for Kim Kardashian.

Is there a specific influencer you follow or are curious about?

By 2024, Selena Gomez’s net worth had soared to $1.3 billion, largely due to the success of Rare Beauty.

Cosmetics is a high margin business and cheap to make (where do you think the word make-up came from.

Do you want to look like Selena? Or maybe you don't look like her ;-)!

Her journey from a struggling child actress to a billionaire entrepreneur is a testament to strategic thinking, hard work, and the ability to adapt and evolve.

She didn’t just rely on her talent; she leveraged every opportunity, diversified her income streams, and maintained a mission-driven approach.

Selena Gomez’s story is a perfect example of what Malcolm Gladwell describes as the “Outliers” effect. It’s not just about talent; it’s about being in the right place at the right time, putting in the hard work, and seizing every opportunity.

Selena’s journey from poverty to billionaire status is a modern-day outlier story, inspiring and instructive for anyone looking to achieve extraordinary success.

Bieber

To sum up, Selena leveraged her talents with a billionaire company, invested in cosmetics but had followers galore who promoted her products.

She did have problems with mental health depression (her unique selling proposition) and her social relationships (well remember that kid from Canada, Justin Bieber. He is practically my brother ;-).

All in all she did pretty well for a young 32 year-old woman.

            - Pierre Provost, "The World's First Superconscious Coach"

P.S. Have you read about my new discovery. Click the link below to read all about it...

Relaxation techniques with music and brainscript (motivational-story.com)