It's the story of an oat milk business.

In my opinion and of experts oat is one of the best cereals in the world. And in 1990, two researchers, Richard and Bjorn Oeste, from Lund University in Sweden succeeded in transforming the solid into liquid form.

Remember you chemistry class.

They call it Oatly milk.

Their target market is lactose intolerant consumers.

Recently I talked in a post how oat is big business and why this company was doing an IPO public offering on the NASDAQ.

Well, it's official. oat-milk-business.html